Burger King sells a new vegetarian hamburger that 'bleeds' in the US

The fast food chain is associated with a 'start-up' to sell its well-known Whopper, but without meat

Burger King goes hunting for vegetarians. The restaurant chain has begun to sell experimentally since Monday a meatless version of its famous Whopper. The second largest fast food company specializing in hamburgers in the United States (the first is McDonald's) teamed up with the start-up Impossible Foods to replicate its burger made with vegetables and heme, a protein that comes from soy and that makes "blood food", it is gilded, and -in theory- it tastes the same as a traditional veal.For now, the product is offered in 59 stores in Missouri, but with the idea of ​​expanding to the whole country by the end of the year. Interested parties must pay almost a dollar more for the new Whopper, which has 15% less fat and 90% less cholesterol compared to its carnivorous counterpart.

This is not the first time that Burger King goes out to conquer territories far from meat. In 2002 he launched the "BK Veggie Burger", a vegetable burger that has more calories and fat percentage than the cheeseburger. Now the bet of the company is to offer something healthier, but that the consumer does not notice the difference. The announcement of the Impossible Whopper - as the vegetarian version was christened - shows customers who ordered the veal burger by eating the new product without knowing that "they were being tricked." When leaving the restaurant, a chain worker surprises them. Not one can believe it. One, with his mouth still full, refutes: "This is a damn cow."